Cupshe AU

Swimwear International Expansion

A fully localized Australian storefront for the global swimwear brand, featuring beachwear specifically curated for the Southern Hemisphere climate and lifestyle. The platform includes UV protection factor filtering, mix-and-match bikini sets with virtual try-on technology, and beach destination lookbooks showcasing Australian beaches. Special attention was given to local payment preferences, shipping expectations, and seasonal inventory planning that aligns with Australia's reverse seasonality compared to northern markets.