Boutique Fashion E-commerce
A comprehensive e-commerce platform for Australia's beloved fashion brand specializing in bold, feminine designs. The platform showcases their signature hand-painted prints through high-resolution imagery while maintaining exceptional load times. Features include seasonal lookbooks, VIP member portals, and seamless integration with their physical store inventory systems to provide real-time stock availability across all channels.
Needed to showcase intricate fabric patterns while maintaining site performance across mobile devices.
Developed custom image zoom functionality with lazy loading and optimized color profiles for accurate representation.